← BLOG
ANIMUS ENGINE — ARCHIVE

Author: Chris Miller

Chris Miller is the founder of Animus Engine, a founder-operated AI marketing practice. He brings more than 20 years in digital marketing, with executive marketing leadership experience, analytics and performance measurement, Web3 and emerging technologies, content systems and AI-enabled operations, and hands-on team and vendor coordination. At Animus Engine he is the person who does the work on every engagement, as a fractional Chief Marketing Officer and as the builder of the content and publishing systems behind it.
2026-09-23 AI Marketing
Google’s Search Profile Badge: The 10,000-Follower Gate Behind the How-To
Google published instructions on 16 September 2026 for adding a Search profile badge to your website, and most businesses reading them cannot use a…
Cover reading Google's Search Profile Badge: The 10,000-Follower Gate Behind the How-To, beside the approved library plate
2026-09-21 AI Marketing
Industry-Specific AI Tools: The Four Things a Vendor Is Actually Selling You
An industry-specific AI tool is four products sold in one sentence, and each of the four fails in a different way. OpenAI announced Astra…
The closed edge of a laptop on a dark desk
2026-09-20 AI Marketing
Model Welfare: What It Changes for the Business Buying AI
"Model welfare" is the argument over whether an AI system can have interests of its own that deserve protection.
Cover titled Model Welfare Is Now a Vendor Document beside an empty desk and chair
2026-09-20 Choosing an Agency
Digital Marketing Agency Pricing: How to Compare Quotes When There Is No Normal Price
There is no normal price for a digital marketing agency. The method for putting quotes into the same shape so you can compare them…
Cover reading Digital Marketing Agency Pricing: How to Compare Quotes When There Is No Normal Price, beside the approved library plate
2026-09-19 AI Marketing
AI Shopping Agents Are Now Ad Inventory
AI shopping agents are now a paid ad format inside ChatGPT. What OpenAI announced on 16 September 2026, and the four things to settle…
Cover reading AI Shopping Agents Are an Ad Buy, beside the approved library plate
2026-09-19 Content and SEO
Product Feed Optimization Is Now an AI Visibility Job
The Short Answer: Your Product Feed Became Your Copy For years the product feed was a technical chore. Somebody in operations kept the file…
Cover reading Product Feed Optimization Is Now an AI Visibility Job, beside the approved library plate
2026-09-15 AI Marketing
AI Marketing for Law Firms: What You Can Delegate Without Creating an Ethics Problem
AI marketing for law firms: which tasks you can delegate, who must approve each one, what never goes in the tool, and which ABA…
An open hand poised above a laptop keyboard beside the title AI Marketing for Law Firms: What to Delegate Safely.
2026-09-15 Marketing Operations
Marketing Operations KPIs: Six Measures That Change a Decision
Marketing operations KPIs measure whether work ships, gets measured and drives decisions. Choose three system-health measures from this practical scorecard.
Cover titled Marketing Operations KPIs beside a woman in a dark suit looking sideways
2026-09-15 Content and SEO
Is SEO Worth It Now That Google Answers the Question Itself?
Is SEO worth it now that Google answers first? Use four conditions, eight dated search readings, and a stop-paying test before the next invoice.
A bright office desk with a washed-out monitor, a slim keyboard and a terracotta mug
2026-09-13 Marketing Operations
Marketing Operations: The Work You Already Have
You Probably Already Have This Problem The monthly report gets rebuilt by hand, again, because nobody wrote down how it was built the first…
A hand held above a laptop keyboard in warm window light
← NEWER OLDER →