← BLOG
ANIMUS ENGINE — CATEGORY

Marketing Operations

2026-09-25 Marketing Operations
Google Ads Data Strength: What Google’s New Measurement Numbers Show, and What They Do Not Prove
Google’s new Data Strength Uplift metric reports Google’s own calculation of the conversions your data setup recovered, and Google’s announcement of it lists causal…
Cover reading Google Ads Data Strength: What Google's New Measurement Numbers Show, and What They Do Not Prove, beside the approved library plate
2026-09-25 Marketing Operations
AI Max Reporting: What Google’s New One-Screen View Will Show a Small Advertiser
Google’s new AI Max report will put three things on one screen: the search term that triggered an ad, the creative assets the person…
An empty oak desk and chair beside a tall window in a quiet studio
2026-09-15 Marketing Operations
Marketing Operations KPIs: Six Measures That Change a Decision
Marketing operations KPIs measure whether work ships, gets measured and drives decisions. Choose three system-health measures from this practical scorecard.
Cover titled Marketing Operations KPIs beside a woman in a dark suit looking sideways
2026-09-13 Marketing Operations
Marketing Operations: The Work You Already Have
You Probably Already Have This Problem The monthly report gets rebuilt by hand, again, because nobody wrote down how it was built the first…
A hand held above a laptop keyboard in warm window light