Small Business Marketing

2026-09-25 Small Business Marketing

Software Company Positioning: Why the Business Case Comes Before the Marketing Tools

A small software company’s positioning has to work before any tool touches its marketing. That was the answer a small-business forum gave on 22…

2026-09-23 Small Business Marketing

One Backend, One Vendor: What to Ask Before You Buy From a Small Software Company

Before you buy from a small software vendor, settle who holds the payment relationship, who holds the customer record, and what leaving looks like.

2026-08-27 Small Business Marketing

Is Google Ads Worth It for a Small Business — and What Just Changed

Is Google Ads worth it for a small business? The answer turns on one number you can work out today: what a customer is…

2026-08-10 Small Business Marketing

DIY Digital Marketing: What You Can Genuinely Do Yourself, and Where It Breaks

If you run a business and cannot yet justify paying anyone to market it, DIY digital marketing is the right call for more of…

2026-08-09 Small Business Marketing

Small Business Marketing Mistakes: The Ones We Made, With the Numbers

The Short Version Most articles about small business marketing mistakes are written by someone who would like to sell you the fix. This one…